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PUBLIC RELATIONS

PUBLIC RELATIONS

THE ELUSIVE THIRD-PARTY ENDORSEMENT

Strategic communication to your audiences, whether B2B or B2C, is essential to building relationships and imparting lasting influence. Our professional team of former journalists, editors and producers are experts at navigating the uncontrolled, 24/7 news environment and enhancing our client’s image and reputations with key audiences – be they consumers, shareholders or industry stakeholders.

DIGITAL

DIGITAL

OPEN-ENDED NARRATIVE WITH INTERACTIVE EXPERIENCES

There’s more to digital media than websites, banners and social media posts. We drive influence with deliberate strategies and organic digital tactics to stimulate purposeful dialogue that effectively deliver key messages and positive brand interactions.

BRANDING & STRATEGY

BRANDING & STRATEGY

SOLIDIFY AND HARNESS POSITIONING

Branding is the foundation for all communication disciplines, from marketing to public relations. It is comprised of multiple elements and requires strategic planning. We begin with data-driven insights to build brands and bring ideas to life, no matter the market.

CRISIS MANAGEMENT & PUBLIC AFFAIRS

CRISIS MANAGEMENT & PUBLIC AFFAIRS

MITIGATE RISK AND INFLUENCE CIVIC ACTION

With today’s sensationalized media and user-driven content, perceptions can be as valuable or destructive as verifiable facts. By leveraging our relationships with media, elected officials and community stakeholders, we are able to quickly stabilize issues, unexpected controversies or misperceptions.

INFLUENCER ENGAGEMENT

INFLUENCER ENGAGEMENT

THE POWER OF FIRST-PERSON INFLUENCE

Leveraging those who are knowledgeable and credible in their field to convey your message helps enhance audience reach and build brand affinity. We work hand-in-hand with influencers and bloggers with various specialties to ensure clients are prominently positioned across traditional and digital platforms to build brand advocacy and recognition.

EXPERIENTIAL

EXPERIENTIAL

CONNECT VIA FACE-TO-FACE, INTERPERSONAL COMMUNICATION

It is often easy for some marketers to forget their “consumers” and “target audiences” are comprised of real, human beings who want to actively engage with an organization and its programs. We have unrivaled expertise in curating and managing activations that generate shareable experiences to engage audiences on-site and after programs have ended.

CASE STUDIES

ACCOLADES

About Us

Etched Communication is an award-winning, HUB-certified MWBE public relations and crisis communication agency headquartered in Houston, Texas.

Armed with the resources and qualifications of a global firm, supported by personal interactions and tailored strategies of a boutique agency, we provide public relations, crisis management and integrated communication strategy.

Our demonstrated competencies span the communication spectrum. Etched is proven in media relations, crisis response, brand messaging, executive visibility, digital strategy and experiential executions.

Etched takes pride in its ability to support and lead organizations through their most celebrated public relations successes and their most complex crisis communication challenges. We specialize in campaigns related to culture, such as multicultural strategy and DEI outreach; causes, like affordable housing and social justice; and crisis, including issues response, reputation management, issues mitigation and public engagement.

Active clients that rely on the expertise of the Etched team include Fortune-ranked publicly traded corporations, cause-related governmental entities, and non-profit organizations.

Every client, every public relations opportunity, every crisis communication challenge, and therefore, every strategy we develop is uniquely tailored to meet the client’s specific needs with measurable results. Our thinking and delivery go between the boardroom, the situation room, and the newsroom, using data-driven, culturally sound campaigns to close communication gaps and drive measurable public relations results. Whether it’s on-air, online, on-premise, or elsewhere, our versatile mix of expertise combined with an extensive resource network allows us to execute in an impactful and efficient way.

Contact Info

  •   832-940-7263
  •  717 Texas Avenue, suite 1200
    Houston, TX 77002
  •   etchedaffect@etchedcomm.com.