About Etched

Etched Communication (Etched) is an award-winning, HUB-certified MWBE public relations and crisis communication agency headquartered in Houston, Texas.

Armed with the resources and qualifications of a global firm, supported by personal interactions and tailored strategies of a boutique agency, we provide public relations, crisis management and integrated communication strategy.

Our demonstrated competencies span the communication spectrum. Etched is proven in media relations, crisis response, brand messaging, executive visibility, digital strategy and experiential executions.

Etched takes pride in its ability to support and lead organizations through their most celebrated public relations successes and their most complex crisis communication challenges. We specialize in campaigns related to culture, such as multicultural strategy and DEI outreach; causes, like affordable housing and social justice; and crisis, including issues response, reputation management, issues mitigation and public engagement.

Active clients that rely on the expertise of the Etched team include Fortune-ranked publicly traded corporations, cause-related governmental entities, and non-profit organizations.

Every client, every public relations opportunity, every crisis communication challenge, and, therefore, every strategy we develop is uniquely tailored to meet the client’s specific needs with measurable results. Our thinking and delivery go between the boardroom, the situation room, and the newsroom, using data-driven, culturally sound campaigns to close communication gaps and drive measurable public relations results. Whether on-air, online, on-premise, or elsewhere, our versatile mix of expertise combined with an extensive resource network allows us to execute in an impactful and efficient way.


We commence new client engagements with a focus on business objectives and an audience-first lens to deliver customized strategies to ensure our clients’ campaigns don’t just grab attention, they hold attention and influence behavior. We embrace different perspectives and are empowered by challenges. Our fearless ideas are always complemented with unparalleled results, allowing clients to cultivate progressive influence:

Developing an integrated communication platform is both an art and a science. Our thinking is underpinned by fully understanding the role data plays in developing effective ideas and breaking through the noisy, evolving news landscape to enhance public positioning, elevate visibility and establish purposeful connections with students, donors and supporters.

Our innate awareness of culture within communities supported by our internal strategic philosophy, outlined below, allows us to uncover emerging truths and mine powerful insights that drive more authentic audience connections, yielding greater media and communication results for our clients.


Etched’s unique offerings and ability to deliver breakthrough work is attributed to the team’s distinct yet open lens to the world.

It is our privilege to work with a diverse client roster, representing some of the nation’s most pressing causes, such as education, affordable housing, transportation, and health, as well as globally respected companies like NIKE, Blue Moon Brewery and Team USA.